Usp Meaning Marketing. Jun 07 2013 A unique selling proposition USP also seen as unique selling point is a factor that differentiates a product from its competitors such as the lowest cost the highest quality or the first-ever product of its kind. When your company has a USP its your way of telling your customers who you are and why youre different.
A successful USP promises a clearly articulated benefit to consumers offers them something. The factor or consideration presented by a seller as the reason that one product or service is different from and better than that of the competition. USP often makes a non-user try and converts a user into loyal customer.
A USP answers the question how is your product better than that of your competitors.
The USP will help define a companys Serviceable Obtainable Market. The Real Definition of a Unique Selling Proposition A unique selling proposition is what your business stands for. A feature of a product that makes it different from and better than all its competitors products. The unique selling proposition or unique selling point USP is a marketing concept that refers to any factor or aspect of an object or service that differentiates it from competition and highlights its unique benefits to consumers.
